Mariya Nurislamova is best often called the co-founder and CEO of Scentbird, the popular subscription provider billed as being the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a direct-to-customer attractiveness manufacturer, and Drift, a scent-targeted car or truck accessory line.
However, by evening she transforms right into a spiritual teacher, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is certainly Mariya,” that has amassed about 102,000 subscribers and attributes over one,two hundred films. Her spiritual messages Mix guided meditations, Vitality channeling, and cosmic philosophy, attracting a major and engaged viewers.
Electronic Existence & Articles
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Centered on chakras, Strength portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, particular interactions in which she addresses viewers’ deepest concerns.
Small-type clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~300,000 followers across platforms.
Her cross-System reach helps make her a notable voice in the fashionable spirituality arena.
Entrepreneurial Journey
Although her spiritual identification thrives on line, her founder persona is rooted in tangible business enterprise achievements:
Scentbird (2014–present): A membership design giving more than 800 fragrance options to ~seven-hundred,000 subscribers in the U.S. and Canada, backed by YC and elevating in excess of $25 million in venture funding.
Deck of Scarlet: A attractiveness subscription palette released in 2018–19, collaborating with major influencers to provide curated make-up kits beneath $30 every single two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance alternatives to cars.
Her entrepreneurial increase has been extensively coated by organization retailers for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya knowledgeable what she describes as being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Quickly following, she introduced her spirituality-concentrated content material throughout YouTube, Instagram, and TikTok.
Considering that then, her material has delved into:
Residing in “the Matrix”, a simulated truth framework.
Therapeutic by way of Electrical power, which include promises like self-healing cancer or AIDS and processing miscarriage being a karmic option.
Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked enamel with further spiritual which means.
These substantial-assertion beliefs eventually collided with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual articles began to conflict with her corporate graphic. The Company of Style noted on subscribers, influencers, and in some cases inner mirrored brand names raising alarms following finding statements about Hitler as being a Trainer of “3D Earth warfare,” denials of disease, and crystal divination—all less than Mariya’s authentic name.
Noteworthy critics:
YouTuber Keya’s Planet and Zachary Michael stated they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly called out her pseudoscientific statements and questioned the standard of Scentbird’s provider.
Despite mariya nurislamova scentbird the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by tension to remove content material .
Strengths & Strategic Deserves
one. Authentic Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual teaching is unusual among her peers. It provides:
An reliable private manufacturer that resonates with buyers trying to find further connections.
Diversified earnings streams throughout retreat activities ($1,111 to $one hundred twenty five,000) and private channeling sessions.
two. Scale & Impact
Enterprise development: Scentbird studies 45–fifty% YoY expansion because 2022, profitability given that 2019, with annual revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of A large number of sights per video clip, producing viral cultural existence.
3. Faithful Community
More than one,two hundred movies and consistent uploads have constructed a cult-like following of seekers open to her energy-dependent and mystical choices.
Emerging Pitfalls & Id Difficulties
Brand name Name Risk
Investors, staff members, and customers could view Mariya’s metaphysical claims as off-Placing, potentially eroding brand believe in.
Information Moderation & Legal responsibility
Bold claims in overall health and spirituality may invite social-System warnings, regulatory scrutiny, or debates over moral obligation in affect.
Stakeholder Confusion
Irrespective of her assurances, traders remain mainly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder confidence.
Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and business enterprise worlds far more successfully—protecting spiritual articles on separate platforms or beneath a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness factors into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal information with evidenced-primarily based steerage, she could increase her foundation while minimizing alienation.
Last Views
Mariya Nurislamova stands in a exceptional intersection—exactly where venture‑quality entrepreneurship fulfills spiritual authority. She has developed a scalable, worthwhile organization empire, when capturing the imaginations of electronic-age spiritual seekers.
Nonetheless this pretty duality is her finest asset and biggest obstacle. The mystic along with the CEO co-exist in one person, building friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will determine her upcoming legacy.
Will Scentbird continue being a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will 1 eclipse the other?
This resonates for a cautionary tale inside our age of founder transparency: When beliefs are public, ambition and authenticity walk a high-quality line.
Briefly, Mariya Nurislamova is no regular CEO. She's a visionary entrepreneur, a channel for spiritual messages, and a cultural determine navigating the messy overlap of company and perception. Her up coming moves may perhaps chart new territory—not just in fragrance, but in how small business leaders form their identities from the digital spiritual age.